About the Writer

Beauty Beginnings

Erica has been addicted to makeup since the 80's! As a child she could be found putting makeup on her friends, going through her mother's makeup box, or playing with the little gifts from Estee Lauder. Lali Amora the beauty blog, began in October of 2008. Erica wanted a place for writing about her beauty obsessions to share with other beauty fanatics!


She served our beautiful country in the US Marine Corps for 6 years, it was there where she met her husband/soulmate....A life of friendship and family quickly began.

Her Inspiration

Mom of 5. Daughter. Wife. Friend. She is always inspired by her grandmother and Erica loves taking time for family and others. She was taught to be patient, be passionate for things in life, always strive to do better, and to thank God for blessings. Other sweet obsessions in her life include designing jewelry, sewing and crafting things for her daughters, running, and cooking up a storm on the weekends!